MAX FACTOR
100 YEARS OF GLAMOUR CREATION
A year-long platform celebrating the brand's iconic transformations throughout it’s 100 year history.
The campaign kicked off with a provocative image of one of Max Factors most profound transformations which gained world wide recognition in the mainstream media.
Nick Knight, Pat McGrath and Gwyneth Paltrow continued the theme with further recreations of iconic looks in film print and social. The campaign's success was outstanding, generating over 1 billion unpaid impressions in beauty and fashion publications and blogs worldwide.
MAX FACTOR X STAR WARS -
FIND THE FORCE WITHIN
Just like the Force, glamour has the power to captivate and the power to seduce. Find The Force Within, embraced the central theme of The Force Awakens. In partnership with Pat McGrath I developed 6 looks - light and dark inspired looks to conincide with the relaunch of the Star Wars franchise.
Director: Marianno Vivanco