MAX FACTOR

100 YEARS OF GLAMOUR CREATION

A year-long campaign celebrating Max Factor's most iconic beauty transformations across its 100-year history.

Launched with a striking recreation of one of the brand's most famous looks, earning global media attention. The campaign continued with iconic reinterpretations by Nick Knight, Pat McGrath and Gwyneth Paltrow across film, print and social.

Generated 1+ billion earned impressions across global beauty, fashion and mainstream media.

Photography: Camilla Akrans
Photography: Camilla Akrans
Photography: Guy Aroch
Photography: Guy Aroch
Photography: Guy Aroch
Photography: Guy Aroch
Pat McGrath and Scott Bradley create this wild party look for Max Factor colour cosmetics. Art direction and styling: Scott Bradley Photographer: Camilla Akrans. Model: Candice Swanepoel.
Mark Segal shoots Rianne ten Haken in a retro 80's New York for Max Factor Cosmetics. Styled and art directed by global Creative Director Scott Bradley.
Max Factor cosmetics creative director Scott Bradley. Facefinity. Photographer: Camilla Akrans. Model: Candice Swanepoel.
Photography: Ellen von Unwerth
Max Factor cosmetics creative director Scott Bradley. Creme Puff Blush. Photographer: Camilla Akrans. Model: Candice Swanepoel.
Max Factor cosmetics creative director Scott Bradley. Art Direction: Scott Bradley
Co-creative directors Pat McGrath and Scott Bradley collaborate on this smokey eye party look for Max Factor colour cosmetics. Art direction and styling: Scott Bradley Photographer: Camilla Akrans. Model: Candice Swanepoel.
Mark Segal shoots Rianne ten Haken for Max Factor Cosmetics as a 50's rock icon. Styled and art directed by global Creative Director Scott Bradley.
Max Factor cosmetics creative director Scott Bradley. Excess Volume Mascara. Photographer: Camilla Akrans. Model: Candice Swanepoel.
Max Factor Colour Cosmetics Executive Creative Director Scott Bradley. Lipfinity Buildable Balm. Photographer: Camilla Akrans. Model: Candice Swanepoel.
The Face Grand Final judge Scott Bradley Max Factor Colour Cosmetics Executive Creative. Naomi Campbell, Caroline Winberg, Erin O'Connor. Photographer: Sean and Seng. Model: Emma Holmes.
Max Factor Colour Cosmetics Executive Creative Director Scott Bradley. Facefinity Foundation Buildable Balm. Photographer: Camilla Akrans. Model: Candice Swanepoel.
Ellen von Unwerth shoots Stella Maxwell for Max Factor Cosmetics. Creative Director: Scott Bradley. Art Direction: Scott Bradley
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MAX FACTOR X STAR WARS - FIND THE FORCE WITHIN

Just like the Force, glamour has the power to captivate and the power to seduce. In partnership with Pat McGrath I developed 6 light and dark inspired looks to coincide with the relaunch of the Star Wars franchise.

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