NIVEA
BELIEVE IN YOUR SKIN
Nivea's science works with the skin's own biology to activate what's within. Though this Nivea helps a new generation believe in their skin so they are free to express all their true beauty and connect deeply with others.
NIVEA - CREATIVE PLATFORM IDEA “SKINSHIP”
For More Skinship encourages a new generation of Nivea users to rediscover the the power of human touch. It borrows language from a global cultural trend and leverages a core truth at the heart of the Nivea brand.
NIVEA BRAND WORLD & EQUITY DECK
To connect Nivea with a new audience, a revised expression of the brand needed to be created. This is a snapshot of a larger piece that creates a visual and verbal world centered around the physical and emotional meaning of touch.