HSBC JADE
HSBC JADE ACCOUNT CREATION AND CAMPAIGN
HSBC needed a new proposition for high-net-worth clients caught between Premier and Private Banking.
We uncovered an audience with $3–5M in liquidity who wanted their success to unlock more rewarding experiences—not just better banking. That insight led to Greater Returns: a proposition around how wealth could reward not only through accumulation, but through the experience of wealth and the pursuits it affords. We brought the idea to life through a campaign inspired by the real ambitions and passions of our audience.
Working with renowned travel photographer Alastair Taylor-Young, we created a bespoke archive of documentary-style photography that gave the proposition an authentic, aspirational visual identity across brochures, events and every customer touchpoint.
