HSBC PRIVATE BANK
SURVIVAL SKILLS FOR THE SUCCESSFUL
A collaboration with the Porter editorial platform that targets this niche and difficult to reach audience by aligning luxury product with financial themed interest based content. Content created by HSBC's Private Banking experts and UHNW artisanal founders of some of the worlds biggest luxury brands.
ILLUMINATING THE WORLD OUTSIDE YOUR WORLD
Light is used as a visual and verbal device to bring clarity and opportunity to Ultra High Net Worth Individuals who know their own, very particular business inside out but need guidance in tackling other aspects of their life and business affairs.
Artists Christopher Anderson and Sophie Ebrard were commissioned to create intriguing and esoteric images that elevates banking collateral beyond hackneyed communicative photography into the world of art that gained recognition and awards from the AOP.
