THE OUTNET
THE STYLE HUNTER CAMPAIGN 2013 - 2015
The Outnet needed to convince shoppers that past-season luxury fashion wasn't yesterday's news.
We repositioned the brand for "Style Hunters"—people with the confidence to create their own looks rather than follow trends. Fashion editorials placed discounted designer pieces in elevated real-life moments, proving style is timeless and independent of the season.
The campaign introduced the brand line: "Everything Reduced but the Thrill."
SERGIO THE SHOE HUNTER@LONDON FASHION WEEK - CLIO IMAGE AWARD WINNER
To bring The Outnet's Style Hunter positioning to life, we created Sergio the Shoe Hunter—a London Fashion Week activation that became a talking point across the fashion industry.
The campaign won a 2015 Clio Image Award, four BIMAs, and was a finalist in the Marketing Society Awards.
EVERYTHING REDUCED BUT THE THRILL CAMPAIGN 2015-2018
Following the success of the Style Hunter repositioning, Everything Reduced but the Thrill celebrated the joy of finding designer fashion at a reduced price. The campaign shifted the focus from discounting to desire, capturing the emotional and tactile thrill of owning luxury fashion.
